So many ads have to be surgically created to harvest as much money as possible these days that they forget to add a personal touch.
Nowadays, it feels like adverts are constantly being spoon-fed to us through every screen we look at. Our phone are listening to us and our houses are even sending info about what we like to companies like Google and Amazon - it's a little daunting to think that so many people are trying to catch our eye!
We put ads in our blog posts, and looking closely at what appears in front of you is really important when it comes to promoting your own product. For example, here's an ad:
What does it make you feel? We have no idea what it's for, but we're sure it's relevant to you in some way, chosen by an algorithm to suit what you like and what you regularly look at.
Did you feel like it valued your time?
Did you feel like the person trying to reach you was interested in you as a person or you as a statistic?
Did it make you feel like the product was something you could value?
One thing we've spotted in a lot of advertising recently has been that most things simply appear to treat people like statistics. Rather than seeing people as individuals whom they might be able to build good relationships with, they choose to see viewers as big bags of money primed for some horrible process of vampiric drainage. So many ads have to be surgically created to harvest as much money as possible these days that they forget to add a personal touch.
Think back to when you were a kid; how many hilarious TV ads did you see? They seemed to be everywhere, always trying to one-up other companies who were trying to sell you something by letting you in on a joke and letting you feel like part of something. We firmly believe that companies looking to break into new markets or audiences need to go back and make viewers feel valued again - show them that you care about each and every one of them, and that you really do know what they like!
Don't settle for being treated like a number - really scrutinise what's being put in front of you and think about how you can better cater to the people who might want to buy from you!
What's your favourite ad from childhood? Share a YouTube link in the comments!